It's Monday morning. You open your laptop. 14 new leads came in over the weekend — but nobody responded. Three of them already booked with a competitor.
What if your business never missed another lead?
Dominate is the fully managed AI system that responds to your leads in under 30 seconds, runs your pipeline, and handles everything from ad click to completed install — while you focus on growing your company.
Sound familiar?
Another Monday. Another inbox full of dead leads.
It's Monday morning. Your inbox is full of leads from the weekend — but half of them have already gone cold. Nobody responded fast enough.
Your best rep is calling the wrong person. There's a hot lead three rows down in the spreadsheet that nobody saw. The survey from Thursday still hasn't turned into a quote. And you have no idea which contracts are sitting unsigned.
It's not because you're bad at your job. It's because you're running a modern business on tools that were never built for it — and every day it costs you deals.
We know — because we lived this exact problem for over a decade.
Here's what we did about itJames P.
Solar PV · Sat 10:22am
Sarah K.
ASHP · Sat 2:15pm
David M.
Battery · Sun 9:30am
Priya R.
Solar PV · Sun 4:45pm
Rep calling wrong lead
3 overdue · 48hrs+
2 unsigned · unknown
Deal lost: Sarah K. signed with GreenTech Solar — they responded to her enquiry in 4 minutes on Saturday
Our story
We didn't build this in a lab. We built it in the field.
I spent ten years doing exactly what you're doing right now. Selling solar panels and heat pumps. Chasing leads on spreadsheets. Watching deals fall through because nobody followed up in time.
Every CRM we tried was built for generic sales teams. None of them understood BUS grants, ECO4, or install scheduling. So we'd bolt things together — GoHighLevel here, a spreadsheet there, WhatsApp groups to coordinate installs.
We're not a software company that read about renewable energy. We're renewable energy people who built software.
2012 – 2022
In the trenches
10+ years selling solar, ASHP & battery. Generated 100,000+ leads. 9-figure revenue for one client.
The turning point
Saw the problem clearly
Every CRM was built for generic sales. Nothing understood grants, surveys, install scheduling. So we duct-taped tools together — and watched deals fall through the cracks.
2022
Built the system
Joined Smart Energy Homes as founding partner. Finally had the chance to build what we always wished existed — from scratch, for renewables.
2023 – 2025
Proved it at scale
25,000+ leads. £9.7M+ revenue. 70% of operations automated. SEH became the fastest growing green company in the UK.
That system is what became Dominate. Now we're making it available to every renewable energy installer in the country.
See what the system deliveredProven with Smart Energy Homes
From duct-taped spreadsheets to the UK's fastest growing green energy company.
0+
Leads generated
£0M+
Revenue influenced
0%
Ops automated
<0s
First response
What the system delivers
Lead response time
AI responds to every lead instantly via WhatsApp — day, night, weekend
Avg call score
Reps armed with AI briefs, objection tips, and grant info before every call
Quote turnaround
Itemised quotes auto-generated from survey data — panels, battery, labour, grants
Pipeline visibility
Every lead, survey, quote, contract, and install tracked in real time
Install scheduling
Engineers matched by location, skill, and availability — customers notified automatically
Fastest Growing Firm in Wales
Fast Growth Index
UK's Fastest Growing Green Firm
Fast Growth Index
3rd Fastest Growing Company in the UK
Fast Growth Index
Octopus Cosy Accredited
Trusted partner
This is what it looks like when AI runs your business.
See the full system below, or book a call and we'll walk you through it live. No commitment.
Book a discovery callFrom ad click to completed install
We don't just give you tools — we run the system for you. Every step runs automatically. Here's what that looks like.
The platform
Built for renewables.
Not bolted on.
Every tool was designed from scratch for UK solar, heat pump, and battery companies. One system. No off-the-shelf integrations to break.
Sales CRM & Pipeline
Your entire sales operation in one view. Custom pipeline stages built for renewables — BUS grants, ECO4, surveys, installs, and aftercare.
AI Ad Engine
Scans the market weekly. Drops high-converting ad copy directly into Meta. Monitors and adjusts spend autonomously.
Cloud Dialler
Built-in automatic dialler. Records, logs, transcribes, and AI-scores every call straight into the CRM.
92/100 avg call score
AI Lead Response
Instant AI responses across WhatsApp, SMS, and email. Qualifies leads while your team sleeps.
< 30s average response
Smart Scheduling
AI-balanced workload distribution. Engineers routed by location, skill, and availability.
Auto-notifies customers
Surveys & Quoting
Mobile-friendly survey forms with AI damp checks, photo uploads, and itemised quotes generated from survey data in seconds.
Revenue Intelligence
Real-time revenue forecasting, ad spend ROI, team leaderboards, and bottleneck detection.
QC & Aftercare
AI analyses install photos, catches issues on-site, and automates warranty registration, satisfaction surveys, and referral nurturing.
Cortex — The AI Brain
Three layers of AI working around the clock. One that thinks strategically, one that orchestrates workflows, and one that executes tasks. Problems get fixed before you know they exist.
Executive
The Strategist
Predicts revenue
Reallocates spend
Spots bottlenecks
Orchestration
The Conductor
Syncs all tools
Triggers workflows
Unifies comms
Execution
The Workforce
12 specialist agents
Qualifies leads 24/7
Writes copy
Connects to your existing stack
Choose your level
Three ways, one clear winner
Every tier delivers quality leads. But only one feeds real conversion data back to Meta — meaning every pound you spend on ads gets smarter over time.
Just Leads
We generate. You close.
Entry tierHigh-quality leads from Meta and Google, delivered straight to your system. We handle the ads, the targeting, and the creative. You handle everything after the lead arrives.
- Leads delivered to your CRM or inbox
- AI-optimised Meta & Google campaigns
- Lead notifications via email or webhook
Good lead quality. Standard attribution.
Full System
We run it all.
Our CRM, dialler, AI, attribution, surveys, quoting, and install management. End-to-end. The same system used by our partner Smart Energy Homes — the UK’s fastest growing green energy company.
- Everything in Just Leads
- Full CRM with cloud dialler & AI assist
- End-to-end attribution via Meta CAPI
- AI-generated quotes, digital surveys, QC
- Cortex AI managing your pipeline 24/7
Why this matters
When a lead converts to an actual sale, our system reports that back to Meta. The ad algorithm stops optimising for form fills and starts optimising for real buyers. Lead quality compounds over time.
Integration
Your CRM. Our intelligence.
For existing CRMsAlready invested in a CRM you love? We connect our ad engine, attribution layer, and AI directly into your existing stack. No rip-and-replace.
- Connects to HubSpot, Salesforce, GHL & more
- Attribution data piped to your dashboards
- Partial CAPI feedback where supported
- AI lead scoring and nurture automation
Strong lead quality. Partial attribution loop.
Full System
We run it all.
Our CRM, dialler, AI, attribution, surveys, quoting, and install management. End-to-end. The same system used by our partner Smart Energy Homes — the UK’s fastest growing green energy company.
- Everything in Just Leads
- Full CRM with cloud dialler & AI assist
- End-to-end attribution via Meta CAPI
- AI-generated quotes, digital surveys, QC
- Cortex AI managing your pipeline 24/7
Why this matters
When a lead converts to an actual sale, our system reports that back to Meta. The ad algorithm stops optimising for form fills and starts optimising for real buyers. Lead quality compounds over time.
Just Leads
We generate. You close.
Entry tierHigh-quality leads from Meta and Google, delivered straight to your system. We handle the ads, the targeting, and the creative. You handle everything after the lead arrives.
- Leads delivered to your CRM or inbox
- AI-optimised Meta & Google campaigns
- Lead notifications via email or webhook
Good lead quality. Standard attribution.
Integration
Your CRM. Our intelligence.
For existing CRMsAlready invested in a CRM you love? We connect our ad engine, attribution layer, and AI directly into your existing stack. No rip-and-replace.
- Connects to HubSpot, Salesforce, GHL & more
- Attribution data piped to your dashboards
- Partial CAPI feedback where supported
- AI lead scoring and nurture automation
Strong lead quality. Partial attribution loop.
Under the hood
How attribution makes your ads smarter
Most lead gen companies optimise for clicks. We optimise for actual sales. Here's how.
Meta & Google Ads
AI-optimised campaigns
Dominate Platform
100% bespoke system
Attribution Engine
Enterprise-grade tracking
Meta CAPI
Unmatched lead quality
Your CRM
Direct connection
The feedback loop: Every sale your team closes teaches Meta who your real buyers are. Your cost per acquisition drops. Your lead quality rises. It compounds.
Meta & Google Ads
AI-optimised campaigns
Dominate Platform
100% bespoke system
Attribution Engine
Enterprise-grade tracking
Meta CAPI
Unmatched lead quality
Your CRM
Direct connection
The feedback loop
Every sale your team closes teaches Meta who your real buyers are. Your cost per acquisition drops. Your lead quality rises. It compounds.
Getting started is simple
Book a call
Tell us about your business
We build it
Operational within a week
System runs it
Your team focuses on closing
Get started
Book a discovery call
Tell us about your business and we'll show you exactly how we can work together. Free. No commitment.
This isn't a sales pitch. It's a conversation between people who understand renewable energy. We'll walk through the full system, tailored to your business, and handle the entire setup.
Built for the future of renewable energy